Used by ecommerce brands, agencies, and creators.
Wine & Spirits Sommelier Friend
Positions the recommendation like getting wine advice from a knowledgeable friend, describing the tasting experience and the perfect occasion. This recommendation template gives you a proven structure for wine-spirits podcast-style ads.
Hook type: recommendation.
Industry: wine-spirits.
5-beat script structure.
Ready to use with Podcads or any production workflow.
Script outline
This recommendation template follows a 5-beat structure designed for wine-spirits podcast-style ads. Each beat builds on the previous one to move the viewer from attention to action.
Beat 1
Set the scene of the occasion that called for a great bottle
Beat 2
Describe the first pour — the color, the nose, the initial taste
Beat 3
Explain the origin story of the vineyard or distillery
Beat 4
Suggest the ideal food pairing or occasion for the bottle
Beat 5
Close with the subscription or bundle deal and delivery details
How to use this template
Start by adapting each beat to your specific wine-spirits product and offer. The recommendation approach works best when the opening beat is specific enough to feel personal — not generic.
Generate three to five variations of this template with Podcads, each changing one variable — the hook, the proof point, or the CTA framing. Launch all variations and let performance data tell you which version works best.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
Can I use this template with Podcads?
Yes. Brief your product using this script structure and Podcads will generate podcast-style video ads following the same beats.
Why use a recommendation approach?
The recommendation hook type works well for wine-spirits products because it matches how buyers in this category discover and evaluate products.
Should I follow this template exactly?
Use it as a starting structure, then adapt. The best-performing ads come from testing variations of a proven template, not from following it rigidly.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.