Used by ecommerce brands, agencies, and creators.
Retargeting Ads on Snapchat
Re-engage visitors who browsed but did not convert. On Snapchat, retargeting campaigns need creative built for 9:16, 5–30s formats that feel native to Snap Ads and Story Ads placements.
Retargeting ads optimized for Snapchat.
Video specs: 9:16, 5–30s.
Timeline: Always-on alongside prospecting.
Best for: younger audiences and impulse purchases.
Why Snapchat works for retargeting
Snapchat is younger audiences and impulse purchases. For retargeting campaigns, that means your podcast-style ads reach the right audience at the right moment — through Snap Ads, Story Ads placements optimized for 9:16, 5–30s video.
Re-engage visitors who browsed but did not convert. Podcads generates creative sized for Snapchat automatically, so you can go from brief to live retargeting campaign in minutes.
How to launch retargeting ads on Snapchat
Start Always-on alongside prospecting. Generate 3–5 podcast-style ad angles with Podcads, export in 9:16, 5–30s format, and launch to Snapchat.
Brief your angles
Define 3–5 retargeting message angles for Snapchat.
Generate with Podcads
Get podcast-style ads formatted for Snap Ads and Story Ads placements.
Launch and test
Upload to Snapchat. Test angles against your retargeting audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Snapchat ad format works best for retargeting?
Snap Ads tends to perform best for retargeting campaigns. Podcads generates creative optimized for this placement.
When should I start retargeting ads on Snapchat?
Always-on alongside prospecting. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.