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Retargeting Ads on Reddit
Re-engage visitors who browsed but did not convert. On Reddit, retargeting campaigns need creative built for 1:1 and 4:5, 15–60s formats that feel native to Promoted Posts and Video Ads and Conversation Ads placements.
Retargeting ads optimized for Reddit.
Video specs: 1:1 and 4:5, 15–60s.
Timeline: Always-on alongside prospecting.
Best for: niche community targeting and authentic discussions.
Why Reddit works for retargeting
Reddit is niche community targeting and authentic discussions. For retargeting campaigns, that means your podcast-style ads reach the right audience at the right moment — through Promoted Posts, Video Ads, Conversation Ads placements optimized for 1:1 and 4:5, 15–60s video.
Re-engage visitors who browsed but did not convert. Podcads generates creative sized for Reddit automatically, so you can go from brief to live retargeting campaign in minutes.
How to launch retargeting ads on Reddit
Start Always-on alongside prospecting. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 4:5, 15–60s format, and launch to Reddit.
Brief your angles
Define 3–5 retargeting message angles for Reddit.
Generate with Podcads
Get podcast-style ads formatted for Promoted Posts and Video Ads placements.
Launch and test
Upload to Reddit. Test angles against your retargeting audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Reddit ad format works best for retargeting?
Promoted Posts tends to perform best for retargeting campaigns. Podcads generates creative optimized for this placement.
When should I start retargeting ads on Reddit?
Always-on alongside prospecting. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.