Used by ecommerce brands, agencies, and creators.
Retargeting Ads on Pinterest
Re-engage visitors who browsed but did not convert. On Pinterest, retargeting campaigns need creative built for 1:1 and 9:16, 15–60s formats that feel native to Idea Pins and Video Pins placements.
Retargeting ads optimized for Pinterest.
Video specs: 1:1 and 9:16, 15–60s.
Timeline: Always-on alongside prospecting.
Best for: discovery and aspiration-driven shopping.
Why Pinterest works for retargeting
Pinterest is discovery and aspiration-driven shopping. For retargeting campaigns, that means your podcast-style ads reach the right audience at the right moment — through Idea Pins, Video Pins placements optimized for 1:1 and 9:16, 15–60s video.
Re-engage visitors who browsed but did not convert. Podcads generates creative sized for Pinterest automatically, so you can go from brief to live retargeting campaign in minutes.
How to launch retargeting ads on Pinterest
Start Always-on alongside prospecting. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 9:16, 15–60s format, and launch to Pinterest.
Brief your angles
Define 3–5 retargeting message angles for Pinterest.
Generate with Podcads
Get podcast-style ads formatted for Idea Pins and Video Pins placements.
Launch and test
Upload to Pinterest. Test angles against your retargeting audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Pinterest ad format works best for retargeting?
Idea Pins tends to perform best for retargeting campaigns. Podcads generates creative optimized for this placement.
When should I start retargeting ads on Pinterest?
Always-on alongside prospecting. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.