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New Customer Acquisition Ads on Pinterest
Reach cold audiences with compelling first-touch creative. On Pinterest, new customer acquisition campaigns need creative built for 1:1 and 9:16, 15–60s formats that feel native to Idea Pins and Video Pins placements.
New Customer Acquisition ads optimized for Pinterest.
Video specs: 1:1 and 9:16, 15–60s.
Timeline: Ongoing, refreshed weekly.
Best for: discovery and aspiration-driven shopping.
Why Pinterest works for new customer acquisition
Pinterest is discovery and aspiration-driven shopping. For new customer acquisition campaigns, that means your podcast-style ads reach the right audience at the right moment — through Idea Pins, Video Pins placements optimized for 1:1 and 9:16, 15–60s video.
Reach cold audiences with compelling first-touch creative. Podcads generates creative sized for Pinterest automatically, so you can go from brief to live new customer acquisition campaign in minutes.
How to launch new customer acquisition ads on Pinterest
Start Ongoing, refreshed weekly. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 9:16, 15–60s format, and launch to Pinterest.
Brief your angles
Define 3–5 new customer acquisition message angles for Pinterest.
Generate with Podcads
Get podcast-style ads formatted for Idea Pins and Video Pins placements.
Launch and test
Upload to Pinterest. Test angles against your new customer acquisition audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Pinterest ad format works best for new customer acquisition?
Idea Pins tends to perform best for new customer acquisition campaigns. Podcads generates creative optimized for this placement.
When should I start new customer acquisition ads on Pinterest?
Ongoing, refreshed weekly. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.