Used by ecommerce brands, agencies, and creators.
Gift Guide Ads on Pinterest
Curating products as gift recommendations for holidays, occasions, and recipient types. On Pinterest, gift guide campaigns need creative built for 1:1 and 9:16, 15–60s formats that feel native to Idea Pins and Video Pins placements.
Gift Guide ads optimized for Pinterest.
Video specs: 1:1 and 9:16, 15–60s.
Timeline: 4–6 weeks before gifting holidays.
Best for: discovery and aspiration-driven shopping.
Why Pinterest works for gift guide
Pinterest is discovery and aspiration-driven shopping. For gift guide campaigns, that means your podcast-style ads reach the right audience at the right moment — through Idea Pins, Video Pins placements optimized for 1:1 and 9:16, 15–60s video.
Curating products as gift recommendations for holidays, occasions, and recipient types. Podcads generates creative sized for Pinterest automatically, so you can go from brief to live gift guide campaign in minutes.
How to launch gift guide ads on Pinterest
Start 4–6 weeks before gifting holidays. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 9:16, 15–60s format, and launch to Pinterest.
Brief your angles
Define 3–5 gift guide message angles for Pinterest.
Generate with Podcads
Get podcast-style ads formatted for Idea Pins and Video Pins placements.
Launch and test
Upload to Pinterest. Test angles against your gift guide audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Pinterest ad format works best for gift guide?
Idea Pins tends to perform best for gift guide campaigns. Podcads generates creative optimized for this placement.
When should I start gift guide ads on Pinterest?
4–6 weeks before gifting holidays. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.