Used by ecommerce brands, agencies, and creators.
Brand Awareness Ads on Pinterest
Build top-of-mind recognition before the buyer is ready to purchase. On Pinterest, brand awareness campaigns need creative built for 1:1 and 9:16, 15–60s formats that feel native to Idea Pins and Video Pins placements.
Brand Awareness ads optimized for Pinterest.
Video specs: 1:1 and 9:16, 15–60s.
Timeline: Ongoing, longer creative formats.
Best for: discovery and aspiration-driven shopping.
Why Pinterest works for brand awareness
Pinterest is discovery and aspiration-driven shopping. For brand awareness campaigns, that means your podcast-style ads reach the right audience at the right moment — through Idea Pins, Video Pins placements optimized for 1:1 and 9:16, 15–60s video.
Build top-of-mind recognition before the buyer is ready to purchase. Podcads generates creative sized for Pinterest automatically, so you can go from brief to live brand awareness campaign in minutes.
How to launch brand awareness ads on Pinterest
Start Ongoing, longer creative formats. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 9:16, 15–60s format, and launch to Pinterest.
Brief your angles
Define 3–5 brand awareness message angles for Pinterest.
Generate with Podcads
Get podcast-style ads formatted for Idea Pins and Video Pins placements.
Launch and test
Upload to Pinterest. Test angles against your brand awareness audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Pinterest ad format works best for brand awareness?
Idea Pins tends to perform best for brand awareness campaigns. Podcads generates creative optimized for this placement.
When should I start brand awareness ads on Pinterest?
Ongoing, longer creative formats. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.