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App Install Ads on Pinterest
Drive mobile app downloads with podcast-style ad creative. On Pinterest, app install campaigns need creative built for 1:1 and 9:16, 15–60s formats that feel native to Idea Pins and Video Pins placements.
App Install ads optimized for Pinterest.
Video specs: 1:1 and 9:16, 15–60s.
Timeline: Ongoing, refreshed bi-weekly.
Best for: discovery and aspiration-driven shopping.
Why Pinterest works for app install
Pinterest is discovery and aspiration-driven shopping. For app install campaigns, that means your podcast-style ads reach the right audience at the right moment — through Idea Pins, Video Pins placements optimized for 1:1 and 9:16, 15–60s video.
Drive mobile app downloads with podcast-style ad creative. Podcads generates creative sized for Pinterest automatically, so you can go from brief to live app install campaign in minutes.
How to launch app install ads on Pinterest
Start Ongoing, refreshed bi-weekly. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 9:16, 15–60s format, and launch to Pinterest.
Brief your angles
Define 3–5 app install message angles for Pinterest.
Generate with Podcads
Get podcast-style ads formatted for Idea Pins and Video Pins placements.
Launch and test
Upload to Pinterest. Test angles against your app install audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Pinterest ad format works best for app install?
Idea Pins tends to perform best for app install campaigns. Podcads generates creative optimized for this placement.
When should I start app install ads on Pinterest?
Ongoing, refreshed bi-weekly. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.