Used by ecommerce brands, agencies, and creators.
Product Launch Ads on Meta (Facebook & Instagram)
Test messaging and angles before or during a new product release. On Meta (Facebook & Instagram), product launch campaigns need creative built for 1:1 and 9:16, 15–60s formats that feel native to In-Feed and Stories and Reels placements.
Product Launch ads optimized for Meta (Facebook & Instagram).
Video specs: 1:1 and 9:16, 15–60s.
Timeline: 2–4 weeks before launch.
Best for: broad ecommerce audiences and retargeting.
Why Meta (Facebook & Instagram) works for product launch
Meta (Facebook & Instagram) is broad ecommerce audiences and retargeting. For product launch campaigns, that means your podcast-style ads reach the right audience at the right moment — through In-Feed, Stories, Reels placements optimized for 1:1 and 9:16, 15–60s video.
Test messaging and angles before or during a new product release. Podcads generates creative sized for Meta (Facebook & Instagram) automatically, so you can go from brief to live product launch campaign in minutes.
How to launch product launch ads on Meta (Facebook & Instagram)
Start 2–4 weeks before launch. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 9:16, 15–60s format, and launch to Meta (Facebook & Instagram).
Brief your angles
Define 3–5 product launch message angles for Meta (Facebook & Instagram).
Generate with Podcads
Get podcast-style ads formatted for In-Feed and Stories placements.
Launch and test
Upload to Meta (Facebook & Instagram). Test angles against your product launch audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Meta (Facebook & Instagram) ad format works best for product launch?
In-Feed tends to perform best for product launch campaigns. Podcads generates creative optimized for this placement.
When should I start product launch ads on Meta (Facebook & Instagram)?
2–4 weeks before launch. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.