Used by ecommerce brands, agencies, and creators.
App Install Ads on Meta (Facebook & Instagram)
Drive mobile app downloads with podcast-style ad creative. On Meta (Facebook & Instagram), app install campaigns need creative built for 1:1 and 9:16, 15–60s formats that feel native to In-Feed and Stories and Reels placements.
App Install ads optimized for Meta (Facebook & Instagram).
Video specs: 1:1 and 9:16, 15–60s.
Timeline: Ongoing, refreshed bi-weekly.
Best for: broad ecommerce audiences and retargeting.
Why Meta (Facebook & Instagram) works for app install
Meta (Facebook & Instagram) is broad ecommerce audiences and retargeting. For app install campaigns, that means your podcast-style ads reach the right audience at the right moment — through In-Feed, Stories, Reels placements optimized for 1:1 and 9:16, 15–60s video.
Drive mobile app downloads with podcast-style ad creative. Podcads generates creative sized for Meta (Facebook & Instagram) automatically, so you can go from brief to live app install campaign in minutes.
How to launch app install ads on Meta (Facebook & Instagram)
Start Ongoing, refreshed bi-weekly. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 9:16, 15–60s format, and launch to Meta (Facebook & Instagram).
Brief your angles
Define 3–5 app install message angles for Meta (Facebook & Instagram).
Generate with Podcads
Get podcast-style ads formatted for In-Feed and Stories placements.
Launch and test
Upload to Meta (Facebook & Instagram). Test angles against your app install audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Meta (Facebook & Instagram) ad format works best for app install?
In-Feed tends to perform best for app install campaigns. Podcads generates creative optimized for this placement.
When should I start app install ads on Meta (Facebook & Instagram)?
Ongoing, refreshed bi-weekly. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.