Used by ecommerce brands, agencies, and creators.
Referral Program Ads on LinkedIn
Driving word-of-mouth and referral signups through shareable podcast-style creative. On LinkedIn, referral program campaigns need creative built for 1:1 and 16:9, 15–60s formats that feel native to Sponsored Content and Video Ads and Carousel Ads placements.
Referral Program ads optimized for LinkedIn.
Video specs: 1:1 and 16:9, 15–60s.
Timeline: Ongoing, refreshed monthly.
Best for: b2b decision-makers and professional audiences.
Why LinkedIn works for referral program
LinkedIn is b2b decision-makers and professional audiences. For referral program campaigns, that means your podcast-style ads reach the right audience at the right moment — through Sponsored Content, Video Ads, Carousel Ads placements optimized for 1:1 and 16:9, 15–60s video.
Driving word-of-mouth and referral signups through shareable podcast-style creative. Podcads generates creative sized for LinkedIn automatically, so you can go from brief to live referral program campaign in minutes.
How to launch referral program ads on LinkedIn
Start Ongoing, refreshed monthly. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1 and 16:9, 15–60s format, and launch to LinkedIn.
Brief your angles
Define 3–5 referral program message angles for LinkedIn.
Generate with Podcads
Get podcast-style ads formatted for Sponsored Content and Video Ads placements.
Launch and test
Upload to LinkedIn. Test angles against your referral program audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What LinkedIn ad format works best for referral program?
Sponsored Content tends to perform best for referral program campaigns. Podcads generates creative optimized for this placement.
When should I start referral program ads on LinkedIn?
Ongoing, refreshed monthly. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.