Used by ecommerce brands, agencies, and creators.
Retargeting Ads on Instagram Reels
Re-engage visitors who browsed but did not convert. On Instagram Reels, retargeting campaigns need creative built for 9:16, 15–30s formats that feel native to Reels Ads and Boosted Reels placements.
Retargeting ads optimized for Instagram Reels.
Video specs: 9:16, 15–30s.
Timeline: Always-on alongside prospecting.
Best for: visual-first brands and lifestyle products.
Why Instagram Reels works for retargeting
Instagram Reels is visual-first brands and lifestyle products. For retargeting campaigns, that means your podcast-style ads reach the right audience at the right moment — through Reels Ads, Boosted Reels placements optimized for 9:16, 15–30s video.
Re-engage visitors who browsed but did not convert. Podcads generates creative sized for Instagram Reels automatically, so you can go from brief to live retargeting campaign in minutes.
How to launch retargeting ads on Instagram Reels
Start Always-on alongside prospecting. Generate 3–5 podcast-style ad angles with Podcads, export in 9:16, 15–30s format, and launch to Instagram Reels.
Brief your angles
Define 3–5 retargeting message angles for Instagram Reels.
Generate with Podcads
Get podcast-style ads formatted for Reels Ads and Boosted Reels placements.
Launch and test
Upload to Instagram Reels. Test angles against your retargeting audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Instagram Reels ad format works best for retargeting?
Reels Ads tends to perform best for retargeting campaigns. Podcads generates creative optimized for this placement.
When should I start retargeting ads on Instagram Reels?
Always-on alongside prospecting. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.