Used by ecommerce brands, agencies, and creators.
Pre-Order Ads on Instagram Reels
Building anticipation and collecting pre-orders before official product launch. On Instagram Reels, pre-order campaigns need creative built for 9:16, 15–30s formats that feel native to Reels Ads and Boosted Reels placements.
Pre-Order ads optimized for Instagram Reels.
Video specs: 9:16, 15–30s.
Timeline: 4–8 weeks before launch date.
Best for: visual-first brands and lifestyle products.
Why Instagram Reels works for pre-order
Instagram Reels is visual-first brands and lifestyle products. For pre-order campaigns, that means your podcast-style ads reach the right audience at the right moment — through Reels Ads, Boosted Reels placements optimized for 9:16, 15–30s video.
Building anticipation and collecting pre-orders before official product launch. Podcads generates creative sized for Instagram Reels automatically, so you can go from brief to live pre-order campaign in minutes.
How to launch pre-order ads on Instagram Reels
Start 4–8 weeks before launch date. Generate 3–5 podcast-style ad angles with Podcads, export in 9:16, 15–30s format, and launch to Instagram Reels.
Brief your angles
Define 3–5 pre-order message angles for Instagram Reels.
Generate with Podcads
Get podcast-style ads formatted for Reels Ads and Boosted Reels placements.
Launch and test
Upload to Instagram Reels. Test angles against your pre-order audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Instagram Reels ad format works best for pre-order?
Reels Ads tends to perform best for pre-order campaigns. Podcads generates creative optimized for this placement.
When should I start pre-order ads on Instagram Reels?
4–8 weeks before launch date. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.