Used by ecommerce brands, agencies, and creators.
App Install Ads on Instagram Reels
Drive mobile app downloads with podcast-style ad creative. On Instagram Reels, app install campaigns need creative built for 9:16, 15–30s formats that feel native to Reels Ads and Boosted Reels placements.
App Install ads optimized for Instagram Reels.
Video specs: 9:16, 15–30s.
Timeline: Ongoing, refreshed bi-weekly.
Best for: visual-first brands and lifestyle products.
Why Instagram Reels works for app install
Instagram Reels is visual-first brands and lifestyle products. For app install campaigns, that means your podcast-style ads reach the right audience at the right moment — through Reels Ads, Boosted Reels placements optimized for 9:16, 15–30s video.
Drive mobile app downloads with podcast-style ad creative. Podcads generates creative sized for Instagram Reels automatically, so you can go from brief to live app install campaign in minutes.
How to launch app install ads on Instagram Reels
Start Ongoing, refreshed bi-weekly. Generate 3–5 podcast-style ad angles with Podcads, export in 9:16, 15–30s format, and launch to Instagram Reels.
Brief your angles
Define 3–5 app install message angles for Instagram Reels.
Generate with Podcads
Get podcast-style ads formatted for Reels Ads and Boosted Reels placements.
Launch and test
Upload to Instagram Reels. Test angles against your app install audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Instagram Reels ad format works best for app install?
Reels Ads tends to perform best for app install campaigns. Podcads generates creative optimized for this placement.
When should I start app install ads on Instagram Reels?
Ongoing, refreshed bi-weekly. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.