Used by ecommerce brands, agencies, and creators.
Referral Program Ads on Facebook Marketplace
Driving word-of-mouth and referral signups through shareable podcast-style creative. On Facebook Marketplace, referral program campaigns need creative built for 1:1, 15–30s formats that feel native to Marketplace Ads and In-Feed placements.
Referral Program ads optimized for Facebook Marketplace.
Video specs: 1:1, 15–30s.
Timeline: Ongoing, refreshed monthly.
Best for: purchase-intent shoppers actively browsing products.
Why Facebook Marketplace works for referral program
Facebook Marketplace is purchase-intent shoppers actively browsing products. For referral program campaigns, that means your podcast-style ads reach the right audience at the right moment — through Marketplace Ads, In-Feed placements optimized for 1:1, 15–30s video.
Driving word-of-mouth and referral signups through shareable podcast-style creative. Podcads generates creative sized for Facebook Marketplace automatically, so you can go from brief to live referral program campaign in minutes.
How to launch referral program ads on Facebook Marketplace
Start Ongoing, refreshed monthly. Generate 3–5 podcast-style ad angles with Podcads, export in 1:1, 15–30s format, and launch to Facebook Marketplace.
Brief your angles
Define 3–5 referral program message angles for Facebook Marketplace.
Generate with Podcads
Get podcast-style ads formatted for Marketplace Ads and In-Feed placements.
Launch and test
Upload to Facebook Marketplace. Test angles against your referral program audience.
Iterate winners
Double down on winning hooks. Kill underperformers fast.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What Facebook Marketplace ad format works best for referral program?
Marketplace Ads tends to perform best for referral program campaigns. Podcads generates creative optimized for this placement.
When should I start referral program ads on Facebook Marketplace?
Ongoing, refreshed monthly. Starting early gives you time to test angles before the peak window.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.