Used by ecommerce brands, agencies, and creators.
Retargeting Surfing Ads on LinkedIn
Re-engage visitors who browsed but did not convert. For surfing brands advertising on LinkedIn, this means retargeting creative that matches 1:1 and 16:9, 15–60s specs, speaks to surfboard DTC brands, and addresses hyper-local audience near coastlines makes broad targeting wasteful.
Surfing + LinkedIn + Retargeting — a specific playbook.
Platform specs: 1:1 and 16:9, 15–60s for Sponsored Content.
Timeline: Always-on alongside prospecting.
Products like surfboards and wetsuits.
$60–600
Surfing avg value
Always-on alongside prospecting
Campaign timeline
1:1 and 16:9
LinkedIn format
Why surfing retargeting works on LinkedIn
LinkedIn is b2b decision-makers and professional audiences. For surfing brands running retargeting campaigns, that means your podcast-style ads reach surfboard DTC brands in the environment where they are most receptive — scrolling through Sponsored Content content.
Surfing is a lifestyle, not just a sport. Podcast-style ads tap into surf culture — the dawn patrol stories, the wave that changed everything — creating brand affinity through shared passion rather than product specs. On LinkedIn specifically, this conversational format outperforms polished ads because the algorithm rewards watch time and engagement — exactly what podcast-style creative earns.
Surfing + LinkedIn + Retargeting is a specific combination that requires specific creative. Generic ads fail here because board selection is deeply personal and experience-dependent.
Surfing creative angles for LinkedIn retargeting
Start at the beach before sunrise, describe the paddle out and the wave, then reveal the board or wetsuit that performed when the moment mattered most. Adapt this to the retargeting context on LinkedIn: lead with the urgency that retargeting creates, deliver the surfing story in 1:1 and 16:9, 15–60s format, and close with a CTA that matches LinkedIn's conversion flow.
Problem-first: "Hyper-local audience near coastlines makes broad targeting wasteful" — then introduce surfboards as the answer.
Recommendation: "I have been using wetsuits for retargeting and here is what changed."
Objection-handling: address lifestyle concerns head-on.
Launch playbook
Start Always-on alongside prospecting. Brief 3–5 surfing angles targeting surfboard DTC brands on LinkedIn. Generate podcast-style ads with Podcads — each exported in 1:1 and 16:9, 15–60s format for Sponsored Content and Video Ads and Carousel Ads placements.
Brief angles
3–5 surfing hooks for retargeting on LinkedIn.
Generate
Podcads creates 1:1 and 16:9, 15–60s podcast-style ads in minutes.
Launch
Upload to LinkedIn Sponsored Content. Target surfboard DTC brands.
Iterate
Read data in 48–72 hours. Scale winners, kill losers.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What LinkedIn format for surfing retargeting?
Sponsored Content in 1:1 and 16:9, 15–60s. Podcads generates this automatically.
How many angles should surfing brands test?
3–5 per retargeting cycle. Each testing a different hook targeting surfboard DTC brands.
When to start?
Always-on alongside prospecting. For surfing products, factor in pre-summer prep + holiday gifting for surfers + year-round in warm climates.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.