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Podcads

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Sale & Promotions Mobile Games Ads on LinkedIn

Drive urgency around limited-time discounts and flash sales. For mobile game brands advertising on LinkedIn, this means sale & promotions creative that matches 1:1 and 16:9, 15–60s specs, speaks to indie game studios, and addresses user acquisition costs in gaming have skyrocketed past sustainable levels for many studios.

Mobile Games + LinkedIn + Sale & Promotions — a specific playbook.

Platform specs: 1:1 and 16:9, 15–60s for Sponsored Content.

Timeline: 1–2 weeks before the sale.

Products like free-to-play installs and in-app purchase conversions.

Cost per install: $0.50–3.00

Mobile Games avg value

1–2 weeks before the sale

Campaign timeline

1:1 and 16:9

LinkedIn format

Why mobile game sale & promotions works on LinkedIn

LinkedIn is b2b decision-makers and professional audiences. For mobile game brands running sale & promotions campaigns, that means your podcast-style ads reach indie game studios in the environment where they are most receptive — scrolling through Sponsored Content content.

Gamers are tired of fake gameplay ads. Podcast-style ads honestly describe what makes a game fun — the satisfying loop, the social element, the challenge — attracting players who actually stick around. On LinkedIn specifically, this conversational format outperforms polished ads because the algorithm rewards watch time and engagement — exactly what podcast-style creative earns.

Mobile Games + LinkedIn + Sale & Promotions is a specific combination that requires specific creative. Generic ads fail here because misleading ad creatives drive installs but tank retention metrics.

Mobile Games creative angles for LinkedIn sale & promotions

Describe the moment that hooks you — the first combo, the clutch victory, the puzzle click — and let genuine excitement sell the install instead of misleading footage. Adapt this to the sale & promotions context on LinkedIn: lead with the urgency that sale & promotions creates, deliver the mobile game story in 1:1 and 16:9, 15–60s format, and close with a CTA that matches LinkedIn's conversion flow.

Problem-first: "User acquisition costs in gaming have skyrocketed past sustainable levels for many studios" — then introduce free-to-play installs as the answer.

Recommendation: "I have been using in-app purchase conversions for sale & promotions and here is what changed."

Objection-handling: address standing concerns head-on.

Launch playbook

Start 1–2 weeks before the sale. Brief 3–5 mobile game angles targeting indie game studios on LinkedIn. Generate podcast-style ads with Podcads — each exported in 1:1 and 16:9, 15–60s format for Sponsored Content and Video Ads and Carousel Ads placements.

1

Brief angles

3–5 mobile game hooks for sale & promotions on LinkedIn.

2

Generate

Podcads creates 1:1 and 16:9, 15–60s podcast-style ads in minutes.

3

Launch

Upload to LinkedIn Sponsored Content. Target indie game studios.

4

Iterate

Read data in 48–72 hours. Scale winners, kill losers.

Common questions

Clear answers to help you decide if podcast-style ads are worth testing.

What LinkedIn format for mobile game sale & promotions?

Sponsored Content in 1:1 and 16:9, 15–60s. Podcads generates this automatically.

How many angles should mobile game brands test?

3–5 per sale & promotions cycle. Each testing a different hook targeting indie game studios.

When to start?

1–2 weeks before the sale. For mobile game products, factor in holiday device activations + summer boredom + commute-heavy seasons.

Ready to create ads that convert?

Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.