Used by ecommerce brands, agencies, and creators.
What is Hold Rate?
The percentage of viewers still watching at specific time markers throughout a video ad (e.g., 25%, 50%, 75%). It maps the drop-off curve and reveals where attention is lost. Podcast-style ads maintain steady hold rates because the storytelling format avoids the hard-sell moments that typically cause sharp viewer drop-offs.
Clear definition of Hold Rate for ad teams.
How Hold Rate connects to podcast-style ad performance.
Related concepts: VIDEO COMPLETION RATE, HOOK RATE, SCROLL STOP RATE.
Hold Rate definition
The percentage of viewers still watching at specific time markers throughout a video ad (e.g., 25%, 50%, 75%). It maps the drop-off curve and reveals where attention is lost.
Podcast-style ads maintain steady hold rates because the storytelling format avoids the hard-sell moments that typically cause sharp viewer drop-offs.
Why Hold Rate matters for ad creative
Understanding Hold Rate helps ad teams make better decisions about creative testing, budget allocation, and performance optimization. In the context of podcast-style ads, hold rate is especially relevant because the format changes how audiences engage with ad content.
Teams using Podcads track hold rate alongside other metrics to understand which podcast-style ad angles earn the best response and deserve more budget.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
What is Hold Rate in simple terms?
The percentage of viewers still watching at specific time markers throughout a video ad (e.g., 25%, 50%, 75%). It maps the drop-off curve and reveals where attention is lost.
How does Hold Rate relate to podcast ads?
Podcast-style ads maintain steady hold rates because the storytelling format avoids the hard-sell moments that typically cause sharp viewer drop-offs.
What metrics are related to Hold Rate?
Related concepts include video completion rate, hook rate, scroll stop rate. Understanding these together gives you a fuller picture of ad performance.
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