Used by ecommerce brands, agencies, and creators.
New Year Podcast Ads for Surfing Brands
New Year is a critical window for surfing brands. Fresh-start mentality — and surfing products like surfboards, wetsuits, surf wax and accessories are perfectly positioned to capture this demand with the right creative strategy.
New Year timing: January 1 — resolution shopping runs through January.
Surfing products: surfboards, wetsuits, surf wax and accessories.
Buyer mindset: fresh-start mentality.
Key challenge: hyper-local audience near coastlines makes broad targeting wasteful.
$60–600
Avg surfing order value
< 5 min
Time to seasonal ad
3–5
Angles to test
Why surfing brands need a New Year strategy
New Year creates a unique opportunity for surfing brands. Fresh-start mentality. Buyers are motivated by self-improvement, organization, and 'new year, new me' thinking. Willingness to invest in themselves is at an annual peak. For products like surfboards and wetsuits, this means buyers are more receptive than usual — but only if your creative speaks to their current mindset.
The challenge: hyper-local audience near coastlines makes broad targeting wasteful. During New Year, this problem intensifies because every competitor is fighting for the same seasonal attention. The brands that break through are the ones with creative that feels timely and specific — not the generic "sale" banner that every other surfing brand is running.
Start at the beach before sunrise, describe the paddle out and the wave, then reveal the board or wetsuit that performed when the moment mattered most. During New Year, layer in seasonal urgency: lead with transformation and fresh starts. 'this is the year you finally...' or 'start 2026 with...' — the resolution framing is overused but effective when paired with a specific, achievable outcome your product enables.
The New Year creative playbook for Surfing
Surfing is a lifestyle, not just a sport. Podcast-style ads tap into surf culture — the dawn patrol stories, the wave that changed everything — creating brand affinity through shared passion rather than product specs. This advantage multiplies during New Year because the competition for attention is fierce. While other surfing brands run static sale banners, a podcast-style ad that tells the story of why someone bought surfboards during New Year — and what happened — cuts through the noise.
Here is the New Year-specific angle for surfing: Lead with transformation and fresh starts. 'This is the year you finally...' or 'Start 2026 with...' — the resolution framing is overused but effective when paired with a specific, achievable outcome your product enables. Combine this with surfing buyer psychology — surfboard DTC brands respond to start at the beach before sunrise — and you have a seasonal creative formula that is both timely and category-specific.
Lead with the New Year moment — reference the event directly in the first 3 seconds.
Address the surfing pain point: board selection is deeply personal and experience-dependent.
Use the seasonal mindset: fresh-start mentality.
Close with urgency tied to january 1 — resolution shopping runs through january.
Test angles: seasonal deal, surfing gift guide, product story, scarcity play.
How to launch New Year surfing ads with Podcads
Start with your strongest surfing product — something like surfboards or wetsuits. Brief 3–5 angles that combine New Year urgency with surfing storytelling. Podcads generates podcast-style video ads ready for Meta, TikTok, Reels, and Shorts.
Launch before the search peak: Late December through the first two weeks of January. Early movers get cheaper CPMs, more data, and the ability to iterate while the season is still live. Most surfing teams scramble to produce one piece of seasonal creative — you will have five angles tested before they finish their first brief.
Choose your New Year hero product
Pick your best-selling surfing product or the one with the strongest seasonal appeal — surfboards or wetsuits.
Brief seasonal angles
Write 3–5 briefs combining New Year hooks with surfing creative angles. One deal-first, one story-first, one gift-first.
Generate and launch early
Use Podcads to produce podcast-style video ads. Launch before New Year CPMs spike.
Iterate during the season
Read performance data within days. Kill underperformers, scale winners, and generate fresh angles for the second wave.
New Year surfing ads by platform
Each platform has different specs, audiences, and seasonal behaviors during New Year. Explore platform-specific strategies for surfing New Year advertising.
New Year × Surfing on Meta (Facebook & Instagram)
1:1 and 9:16, 15–60s surfing ads for New Year on Meta (Facebook & Instagram).
New Year × Surfing on TikTok
9:16, 15–60s surfing ads for New Year on TikTok.
New Year × Surfing on Instagram Reels
9:16, 15–30s surfing ads for New Year on Instagram Reels.
New Year × Surfing on YouTube Shorts
9:16, 15–60s surfing ads for New Year on YouTube Shorts.
New Year × Surfing on Snapchat
9:16, 5–30s surfing ads for New Year on Snapchat.
New Year × Surfing on Pinterest
1:1 and 9:16, 15–60s surfing ads for New Year on Pinterest.
New Year × Surfing on LinkedIn
1:1 and 16:9, 15–60s surfing ads for New Year on LinkedIn.
New Year × Surfing on Twitter/X
16:9 and 1:1, 15–60s surfing ads for New Year on Twitter/X.
New Year × Surfing on Reddit
1:1 and 4:5, 15–60s surfing ads for New Year on Reddit.
New Year × Surfing on Facebook Marketplace
1:1, 15–30s surfing ads for New Year on Facebook Marketplace.
Common questions
Clear answers to help you decide if podcast-style ads are worth testing.
When should surfing brands start New Year ad campaigns?
Late December through the first two weeks of January. For surfing specifically, factor in your production timeline — with Podcads, you can generate podcast-style seasonal ads in minutes, so focus on brief preparation 3–4 weeks before the peak.
What surfing products sell best during New Year?
Products that align with the New Year buyer mindset: fresh-start mentality. For surfing, this typically means surfboards, wetsuits, surf wax and accessories — especially when framed with seasonal urgency and surfing-specific storytelling.
How do I differentiate my surfing brand during New Year?
Board selection is deeply personal and experience-dependent During New Year, this is even worse because every competitor runs the same generic sale creative. Podcast-style ads differentiate because the format — conversational, story-driven, specific — stands out in a feed full of static banners and generic discount messaging.
How many New Year ad angles should I test for surfing?
3–5 minimum. One deal-first angle, one product-story angle, one that leads with surfing buyer pain points, and one with scarcity framing. Generate all of them in a single Podcads session and launch together for fast learning.
Ready to create ads that convert?
Generate podcast-style ads from one brief. More hooks, more cuts, more tests — without the studio overhead.